Anyone Can Do It! Small E-business Success Stories
Word Count:
642
Summary:
Small E-business Success Stories to prove it can be done relatively easily.
Keywords:
ecommerce, internet marketing
Article Body:
It is not uncommon to hear fabulous success stories from
internet-based companies. We all know about the
Amazon.coms, Googles, Ebays, Yahoo!s, and all of these
other popular websites that sell goods or services. The
dotcom boom took place in the early 1990s and many internet
companies went bust due to a poor reception from the
public.
Today's consumers are a great deal savvier than
they were in the last decade, and internet-based businesses
are back in full force. One mistake common to the dotcoms
that bombed shortly after forming was lack of leadership
and poor business plans. Everyone saw the potential in
this new and intriguing forum, but no one quite knew what
to do with it. Since no one had ever run an internet
business, CEO's attempted to run them like traditional
stores. Although you may sell the same products or
services as a traditional brick and mortar store, there is
a great difference in the approach to running an internet
business. However, in the field strewn with failed
businesses of the past shine many small e-business
success stories.
The "mom and pop" businesses have taken the internet in
stride. The family run e-business is finding
a great deal of success on the internet whereas it may
have struggled in a traditional store. Furthermore,
e-businesses can be run out of the comfort of your own
home, allowing individuals to keep their commitments and
responsibilities while working towards developing a
fantastic e-business. Just because your e-business may be
small, thinking small will be the most detrimental to your
enterprise.
Surely the founders of Amazon.com did not
think small when they founded the online store, and
neither should you. It may be difficult to keep that
professional attitude when you can go to work in your
robe and slippers, but strive to keep that level of
professionalism that goes along with traditional
businesses. Starting your own small e-business is a
huge undertaking and should not be taken lightly.
One such example of a entrepreneur who worked hard to
develop a successful and profitable e-business is Sandy
Stevens of Sandy's Home-style Baking Company. Being able
to channel her love of baking and sweets into a viable
career, Stevens has experienced a great deal of success
over the short time her e-business has been running.
Based in Vancouver, Canada, Stevens has found herself
shipping her sweet treats all over the continent to a
wide array of incredibly pleased clients. Stevens had
worked out of her home in the past, but the jump into the
unfamiliar realm of cyberspace was new. Working with web
designer, Stevens was able to have a professional develop
her thoughts and ideas into a professional website that
promotes her baked goods to a world-wide audience.
Additionally, Stevens chose to advertise with popular
websites such as Yahoo! and Google to further promote her
website. Stevens likened internet advertising to
traditional forms of advertisement such as newspaper or
yellow pages ads. Whereas these print types of
advertisements can be quite costly, especially for a
developing business with little money to spare, internet
advertising is a great deal less expensive for more
coverage. Instead of a pricey $2,000 a month for a
full-page yellow pages ad, Stevens was able to promote her
business all over the internet for a mere $500.
Stevens' story is an inspiration for anyone wishing to
start their own business. Using something as simple as a
passion for baking, Stevens was able to create a home
e-business that is both successful and enjoyable.
Regardless of her business savvy, technical know-how, or
marketing experience, Stevens was able to channel her
passion and seek help from outside sources to create her
dream job. When it comes time for you to develop your
small e-business, try to incorporate things you love and
your business will surely be a success.
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